Work / Typherix – Cool Blue Cat
Typherix – Cool Blue Cat
A pharmaceutical visual aid campaign for GSK’s Typherix typhoid vaccine, developed around the distinctive “Cool Blue Cat” character and “One Shot Solution to Typhoid” positioning. The campaign combines memorable character-led communication with product benefits, convenience messaging and supporting medical references to create an approachable yet informative identity for the vaccine.
Other Collaterals
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- Client
- GSK
- Industry
- Healthcare
- Service
- Design, Campaign Design, Print Design, Marketing Collateral
- Collateral
- Visual Aid Cover, Campaign Creative, Pharmaceutical Marketing Collateral, Print Collateral