Work / BITE – Food for Thought
BITE – Food for Thought
An internal awareness campaign for AOL encouraging employees to take only as much food as they intend to consume. Built around the memorable “BITE” headline and an instantly recognisable visual metaphor, the communication promoted responsible consumption and encouraged employees to consider how unwanted food could benefit someone else.
- Client
- AOL
- Industry
- Technology
- Service
- Campaign Design, Creative Strategy, Internal Communication Design
- Collateral
- Awareness Creative, Internal Campaign, Poster